Acquiring businesses across the Midwest. Building a portfolio that needed a platform as ambitious as the founders behind it.
Acquiring businesses across the Midwest. Building a portfolio that needed a platform as ambitious as the founders behind it.
SIGU Capital acquires and scales essential home service businesses, multifamily units across the Midwest, private credit and philanthropy through SparkLab. The team is young and entrepreneurial but the expertise runs deep. The platform needed to communicate both energy and authority in equal measure.
Home services. Multifamily. Private credit. Philanthropy. One firm - zero confusion on where to go.
SIGU's previous site undersold the firm. Four verticals existed without clear segmentation or a unifying story. We rebuilt the messaging to give each vertical its own dedicated investor pathway while establishing a tone that's confident without being corporate. Copy written to earn trust fast from LPs and partners who expect substance, not polish for the sake of it.
Detroit grit meets institutional polish.
We leaned into SIGU's identity - a young firm with depth beyond its years. Scroll animations, graphic elements and commissioned videography from a Detroit-based filmmaker brought the platform to life. The design balances premium aesthetics with energy and movement. Every visual decision reinforced the same message: this firm operates differently, and the platform should reflect that.
Full Framer platform build
Scroll animations & motion design
Commissioned videography direction
Premium visual design system
Homepage & vertical landing pages
Team section & bios
Qualified contact flow architecture
Responsive build & QA
SIGU Capital now operates a dynamic platform that carries the weight of the portfolio and the energy of the founders behind it.
SIGU Capital now operates a digital presence that clearly differentiates the firms entrepreneurial edge. Investors land and immediately understand the thesis, the verticals and the team behind it. The energy is there but so is the institutional weight. The platform has become the foundation for rolling out digital presence across every company under SIGU's umbrella.
A modern platform that clearly differentiates the firm from competitors
Clear articulation of investment outlook per vertical and asset class
Full CMS control over portfolio companies, team and investment verticals
Commissioned film and motion design woven throughout the experience
A scalable digital foundation that grows alongside the portfolio
