From a 90s WordPress site to a private credit platform built for middle-market credibility in a crowded industry.
200+ lenders. 40+ years of lending expertise. A website that looked like neither existed.
Glengarry Capital Group connects middle-market businesses with tailored credit solutions across working capital, equipment finance, real estate, SaaS and specialty lending. The firm had the network and the expertise. The WordPress site, no mobile experience, no service structure, no case studies and no press was actively undermining both.
Seven financing solutions. Two clear categories. One platform that makes the right option obvious.
Glengarry's offerings spanned working capital, equipment finance, owner-occupied real estate, subordinated debt, SaaS financing, contractor funding and GEM infrastructure, but none of it was structured. We split everything into two clear service categories: Core Financing and Specialty Financing. We created a dedicated page for each solution and wrote copy that speaks directly to business owners navigating complex capital decisions. A new wordmark and brand identity brought the visual presence in line with the sophistication of the lending network behind it.
A credibility machine built to drive cold traffic to warm dealflow.
We built Glengarry's platform to do more than present — to prove. Featured case studies surface real outcomes for real businesses. The insights section positions the firm as a thought leader in private credit, publishing on re-shoring trends, middle-market financing dynamics and sector-specific lending intelligence. The pressroom and resources CMS give the team full control to publish and update without touching code.
Full Framer platform build
Mobile-first responsive design
Case study showcase architecture
Insights & articles CMS
Lender network & affiliations presentation
Information architecture & UX overhaul
Business owners land on Glengarry's site and see the firm their advisors already recommended.
Glengarry Capital Group now operates a platform that reflects 40+ years of lending expertise and a network of 200+ specialized lenders. Business owners find the right financing solution in seconds. Advisors and referral partners send clients to a site that validates the recommendation before the first conversation. The case studies, insights and press infrastructure compound credibility with every piece of content published.
Seven financing solutions structured across two clear categories
Case studies showcasing real credit structuring outcomes
Thought leadership positioning in private credit and middle-market lending
Full CMS control across case studies, insights, press and team
