01. Repositioned the Brand We recast Redwood as what they are: a sharp, disciplined real estate investment firm built for sophisticated LPs. Messaging, tone, and visual identity were all elevated to reflect that. 02. Rebuilt from the Ground Up The site was redesigned for clarity, speed, and trust. We removed friction, focused on user behavior, and aligned every touchpoint with how capital allocators evaluate opportunity. 03. Activated a Scalable Growth System From SEO to structure, Redwood’s new platform is now built to attract, engage, and convert with data guiding every step.
Redwood Capital Investments
The first month post-launch, Redwood attracted over 1,700 qualified leads through foundational SEO alone. Engagement surged: from under 15 seconds to over two minutes per visit. Conversion rates rose from 2% to 5.9%, and new deal flow began arriving directly through the website. Impressed by the traction, Redwood engaged us for a tailored growth partnership. The objective: build on early wins and create a full-scope marketing system. Together, we’ve expanded SEO efforts to outrank competitors, introduced investor-focused landing pages, monitored user behavior, and implemented lead magnets and nurture flows, all designed to attract, capture, and convert high-intent traffic on autopilot.
Redwood Capital Investments
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